The De Soto range were created to offer a mid priced car to compete with the likes of Nash and oldsmobile whilst keeping the quality of the Chrysler cars but not tarnishing the brand.
Styling and general design of the 1928 and 1929 De Soto were in line with Chrysler. Evidence of that can be seen in the 1928 De Soto advertisement – “DeSoto Six product of Chrysler engineering and manufacturing genius gives so much beauty, quality and Performance ability for so little cost”.
To quote straight from the sales brochure itself “To the users of a roadster the brilliance of De Soto performance and the virility of De Soto styling are most splendidly adapted. In this dashing model, both are developed to ultimate degree.
The De Soto “Red-Head” engine is installed as standard equipment, fitting the car to use high compression gases and delivering their full volume of power and speed. In harmony with the vigorous, youthful performance thus assured, the car’s whole personality is boldly emphasized. Such items as the slanting, one-panel windshield, smartly flanked by shapely wing panels, upholstery in leather with pigskin grain, trim, close folding top with exposed natural wood bows in nickel plated sockets; slender profile radiator; and air-wing fenders all contribute to its spirited charm.
There is an inviting rumble seat, fully upholstered, and with ample room for two passengers. Every spring is fitted with shock absorber for easy travel at any desired speed over every road. Positive control is assured by the system of De Soto Lockheed hydraulic four-wheel brakes.”
This car is a great example of a SIX Espanol (Roadster). On wooden wheels with the famous “Red-Head” engine it provides great power and comfort.